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Managing Your Suppression List

Understand how the suppression list works, how addresses get added, and how to manage it from your email settings.

What Is the Suppression List

The suppression list is a per-organization list of email addresses that are blocked from receiving workflow emails. When a Send Email step runs, Formt checks the suppression list first. If the recipient is on the list, the email is skipped automatically.

This protects your sending reputation and ensures you respect recipient preferences. Sending to addresses that have unsubscribed, bounced, or filed spam complaints can damage your domain reputation and cause future emails to land in spam.

How Addresses Get Added

Addresses are added to the suppression list in four ways, each tracked with a specific reason:

Unsubscribe

  • Added when a recipient clicks the unsubscribe link in an email or uses the one-click unsubscribe button provided by their email client (Gmail, Outlook, etc.).
  • This is the most common reason and indicates the recipient no longer wants to receive your emails.

Hard Bounce

  • Added automatically when an email permanently fails to deliver. This typically means the email address doesn't exist, the domain is invalid, or the recipient's mail server has permanently rejected the message.
  • Continuing to send to hard-bounced addresses hurts your sender reputation. These are automatically suppressed to protect your domain.

Soft Bounce

  • Added automatically after repeated temporary delivery failures. Soft bounces happen when the recipient's mailbox is full, the server is temporarily unavailable, or the message is too large.
  • A single soft bounce doesn't suppress the address. Suppression only happens after multiple consecutive failures, indicating a persistent problem.

Spam Report

  • Added automatically when a recipient marks your email as spam in their email client.
  • This is the most serious suppression reason. Spam complaints are reported back to Formt by the email provider, and the address is immediately suppressed. High spam complaint rates can lead to your domain being blacklisted.

Viewing the Suppression List

Use the search bar to find specific addresses, or filter by reason using the dropdown to see only unsubscribes, bounces, or spam reports.

  1. Go to Settings → Email.
  2. Scroll down to the Suppression List section.
  3. You'll see a table of all suppressed addresses with their email, reason, and date added.

Removing an Address from the Suppression List

Removing an address from the suppression list allows that person to receive workflow emails again.

  1. Find the address in the suppression list (use search if needed).
  2. Click the menu icon on the right side of the row.
  3. Select "Remove" and confirm the action.
Be careful when removing hard bounces or spam reports. If the underlying issue hasn't been resolved (e.g. the address still doesn't exist), you'll just get another bounce and the address will be re-suppressed.

Importing a Suppression List

If you're migrating from another email platform, you can import your existing suppression list as a CSV file.

  1. Go to Settings → Email → Suppression List.
  2. Click the "Import" button.
  3. Select a CSV or text file containing email addresses (one per line).
  4. Formt will import the addresses and skip any that are already suppressed.
Tips
  • Imported addresses are added with the "Unsubscribe" reason by default.
  • The CSV only needs email addresses — one per line. Header rows are automatically skipped.
  • Duplicate addresses are skipped and reported in the import summary.

Exporting the Suppression List

You can export your current suppression list as a CSV file for backup or migration purposes.

  1. Go to Settings → Email → Suppression List.
  2. Click the "Export" button.
  3. A CSV file will download with three columns: email, reason, and date_added.
The export respects your current search and filter. For example, filtering by "Soft Bounce" and exporting will only include soft bounce records.

Adding Addresses from a Workflow

In addition to managing the suppression list from Settings, you can add addresses directly from within a workflow using two step types:

Unsubscribe Step

  • Adds an email address to the suppression list with the "Unsubscribe" reason. Use this to suppress contacts based on workflow logic — for example, after they complete an email sequence or meet a condition.
Step Guide: Unsubscribe

Email Tracking Step

  • Tracks delivery and engagement data for a previously sent email. When it detects a hard bounce, soft bounce, or spam complaint, it automatically adds the address to the suppression list with the appropriate reason. No extra steps needed.
Step Guide: Email Tracking

How Suppression Affects Workflow Runs

When a Send Email step encounters a suppressed recipient, the step completes successfully but the email is not sent. This is by design — suppression is not an error, it's a safeguard.

  • The workflow run continues normally. Suppressed emails don't cause step failures.
  • Suppression is checked at send time, not when the workflow is built. If an address is added to the suppression list between when a workflow is created and when it runs, the email will be skipped.

Re-subscribing

Recipients who unsubscribed can re-subscribe by visiting the same unsubscribe link from their original email and clicking "Re-subscribe." This removes the unsubscribe suppression for that address.

Re-subscribing only removes the "Unsubscribe" reason. If the address was also suppressed for a hard bounce or spam report, those suppressions remain active and the address will still be blocked until those are resolved separately.

Best Practices

  • Don't remove spam report suppressions unless the recipient has explicitly asked to receive emails again. Re-sending to someone who reported you as spam will almost certainly result in another complaint.
  • Import your suppression list from your previous email platform before sending your first workflow email. This prevents bounces and complaints from addresses that were already problematic.
  • Monitor the suppression list regularly. A sudden spike in hard bounces may indicate a problem with your contact list quality. A spike in spam reports may indicate a content or targeting issue.
  • Never remove suppressions in bulk to "retry" sending. Each suppression reason exists because something went wrong, and ignoring it will hurt your deliverability.