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Step Guide: Unsubscribe Email

Email

Manage email unsubscribes from within a workflow

Overview

The Suppression List step unsubscribes an email address so they no longer receive workflow emails from your organization. Once unsubscribed, the Send Email step will automatically skip that address in future workflow runs. Use this step to programmatically manage your unsubscribe list as part of a workflow.

When to Use

  • Trigger an unsubscribe based on some other action
  • Conditionally unsubscribe contacts based on upstream logic (e.g. unresponsive after multiple follow-ups)
  • Unsubscribe contacts as part of a cleanup workflow that processes and filters a contact list

How It Works

The step takes a single email address as input and adds it to your organization's unsubscribe list. If the address is already unsubscribed, the step still succeeds and indicates it was already on the list. The output includes a success field and an already_suppressed field. This step does not count as a premium action.

Tips
  • Use inside a ForEach loop to unsubscribe a list of addresses in bulk
  • You can view and manage all unsubscribed addresses in Settings → Email → Suppression List
  • Recipients can re-subscribe themselves by clicking the re-subscribe link on the unsubscribe confirmation page
  • The Email Tracking step handles bounce and spam complaint suppression separately. This step is specifically for unsubscribes

Frequently Asked Questions

What's the difference between this step and bounce suppression?
This step handles explicit unsubscribes you trigger. Hard bounces and spam complaints are suppressed automatically by Email Tracking. Both go to the same suppression list.
Can suppressed users re-subscribe?
Yes. Recipients can re-subscribe themselves via the re-subscribe link on the unsubscribe confirmation page.
Where can I view my suppression list?
In Settings → Email → Suppression List. You can also import and export the list manually from there.