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For small business owners

Stop doing everything manually.
You have a business to run.

Formt replaces your entire automation stack. You don't need to be technical, hire anyone, or change how your business already works. It starts free.

Start automatingNo credit card · free to start
Built for a different kind of team

Those tools weren't built for you

Marketing automation, sales engagement, and reporting software are powerful, for enterprise teams with ops staff, implementation budgets, and months to configure them. If that's not you, you're paying for something you can only use at 20%.

Marketing automation
$800–1,200/mo
Built for teams with a dedicated marketing ops person to manage it
Sales engagement
$100–180/user/mo
Designed for managed sales teams with a structured playbook
Reporting tools
$200–500/mo
Requires data integration work before you can use it effectively
Formt replaces all of this
$0 to start
No ops team. No implementation. No commitment.
Lead follow-up and outreach sequences
Email campaigns with AI-drafted copy
Weekly reports generated automatically
Proposals, onboarding, document generation
What Formt handles for you

The workflows you run every week

Lead follow-up

New enquiry comes in, and Formt enriches the lead, scores it, drafts a personalised email, and waits for your approval before sending.

  • New lead triggers the workflow
  • AI enriches and scores the lead
  • Draft outreach email generated
  • Pauses for your review and approval

Email campaigns

Plan a campaign, describe your audience and goal, and let Formt draft the sequence. You review every email before it goes out.

  • Define campaign goal and audience
  • AI drafts multi-touch sequence
  • Review and edit each email
  • Schedule and send automatically

Proposals and quotes

Pull client information, generate a proposal from your standard template, and get it ready for review in seconds instead of an hour.

  • Pull client and job data
  • Generate proposal from template
  • Pauses for review and personalisation
  • Send and log automatically

Weekly reporting

Every Monday morning, your business summary lands in your inbox, pulled from your tools, analysed, and formatted. No Monday morning spreadsheet work.

  • Runs on a schedule automatically
  • Pulls data from connected tools
  • AI summarises key metrics
  • Delivers to your inbox
AI without the complexity

Add AI to your business today, without hiring anyone

Every business owner knows they should be using AI. But most tools make it feel like a project: technical setup, new systems, a consultant to help you get started.

Formt is your practical on-ramp. No technical knowledge needed. No procedure overhaul. Choose full automation where it makes sense, or keep a human in the loop wherever you want to stay in control.

No technical background required
Works alongside your existing tools
AI builds your workflow from a plain-language description
Run fully automated or keep humans in the loop. You choose.
Start simple, add AI at whatever pace works for you
Update any workflow in plain language, no rebuilding

Start for free. No catch.

Build your first five workflows with no time limit and no credit card. Upgrade when your business grows and you need more, but most small business owners never need to.

5 active workflowsAI workflow builderAll integrationsHuman-in-the-loopNo credit card
What small business owners say

They ran their first workflow in an afternoon

“I was spending 3 hours every week manually following up on leads. Formt handles the whole thing now. I just approve the emails before they go. That time is back.”

JM
Jamie M.
Owner, boutique marketing agency

“I looked at the big marketing automation tools and they wanted me to hire a consultant just to get started. Formt was running in a few hours. I didn’t need to understand anything technical.”

SR
Sarah R.
Founder, service business

Ready to simplify your business?

Build your first workflow in minutes. Replace expensive tools with one lean platform. Free to start.

Start for freeTalk to the team