Formt can generate and publish social media content automatically. Write content with AI, post to multiple platforms, schedule recurring posts, and use data from RSS feeds or spreadsheets as content sources.

Build a single workflow that creates content once and distributes it to LinkedIn, Facebook, and Slack, or customize the message per platform.

Use AI Generate to compose posts. Reference upstream data in your prompt: RSS feed item titles, company news, report summaries, or any other data from earlier steps.

Use Text output mode for social posts. This produces clean plain text without HTML formatting, which is what social platforms expect.

The LinkedIn step publishes to your profile or company page. Connect your LinkedIn account in integrations, configure the target URN, and map the message from your AI output. Supports text and image posts.

The Facebook step publishes to a connected Page. Configure the page ID, map your message content, and publish. Supports text and image posts with multiple images.

The Slack step posts to a channel in your workspace. Good for internal distribution of the same content, team notifications, or content review workflows where someone approves before publishing externally.

Add parallel branches from a single AI Generate step to LinkedIn, Facebook, and Slack. Each platform gets the same content simultaneously.

For better results, use separate AI Generate steps for each platform so you can tailor the tone. LinkedIn favors a professional voice, Facebook is more conversational, and Slack can be brief and direct.

Use cron scheduling to run the workflow automatically on a daily, weekly, or custom schedule. Combine with an RSS Feed step to post whenever new content appears on a blog or news feed, or with Google Sheets to work through a content calendar row by row.

Start from a pre-built template to get a working social media pipeline in minutes.